BMW Launches New “Sustainable Mobility” Brand
BMW is launching a battery-powered brand-within-a-brand, BMW i to debut in 2013 with two electric models, the urban i3 and the bigger i8, based on the striking BMW Vision Concept. TheDetroitBureau.com...
View ArticleBMW Bets $100 Million on New Business Ventures
BMW is known for building great cars, but it has traditionally followed a slow and reasoned business model. Now it is betting $100 mil on the new BMW i Ventures, a special unit designed to move faster...
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